How to Choose the Best Photos for your Website

The top 5 types of website images

Choosing photos for your website that will give a visual impact on the first click. We will cover the top 5 types of images most businesses use on their website.

1. Professional Headshot

The goal of a professional or personal business headshot session is to develop an image that projects confidence, intelligence, and approachability. Having a high quality photograph of you will create an immediate connection for your clients and customers.

See more examples of Professional Headshots.

2. Image banner

An image banner can set off the tone of your website because it usually is the first time the viewer will see.

When choosing an image banner consider:

  • orientation
  • size and image quality
  • focus
  • style

Orientation will be important depending on if the image was created horizontal or vertical. Tip: A horizontal image will be easier to crop into an image banner.

Size and the quality of the image will be key in getting a clear photo without being too big or too small. If the banner is too small you could see pixelation or the image won’t be big enough to expand the width needed for the banner. If the image is too big you could risk SEO ranking by slowing down your site. Tip: Find out the exact pixel dimensions before uploading your banner.

Focus is about where you want the viewer to look. I like to have a soft focus for by banner images to allow the subject matter to stand out. It also helps if I have text over the image. Tip: Know where you want to put your text and allow for out of focus subject matter to land there.

Style is all about the brand. Choosing an image that represents your business and hooks the viewer to want to see more. Tip: Use your brand colors or objects to reflect in your image banner.

3. Images of what you offer

Images of what you offer can greatly impact the view when they visit your website. It tells us what you do and what you sell. 

Whether you service people as a specialist in your field or selling a product, there is a way to photographically tell your story to grab the attention of your ideal clients.

Tip: Create custom photography of your brand to show your customers and clients who you are and what you are doing. They will resonate and become familiar with the work you do. Ultimately, we want our images to sell your work when you aren’t showcasing it in person. Photograph on location using natural light or in studio to create the desired look. 

4. Images that Tell a Story

Women with Moxie Networking in Portland Oregon
Women with Moxie Networking in Portland Oregon

Emotional impact can go a long way for your website. Stories last.

Telling a story of who you are, what you do, an achievement, a client story, an informational blog post about your work or the story of your brand will convey more of what your business is about than a body of text. 

“A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand. Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction.” What’s a Brand Story by EchoStories

5. What it looks like to work with you

Showing what you do or the behind the scenes of working with you will provide insights to your potentional clients or customers.  Using images of what you do on your website generates an overall familiarity to what the customers can expect in working with you. Even if you are online only, there is a way to show your skills. Tip: Think of all the ways in which you intereact with a client and build those scenes out to be photographed. Think of it as a mini-documentary.

Interested in Working Together?

Let’s answer these photographically and then share your story with your audience on your website and social media platforms to generate higher connectivity of your business.

What’s Your Brand Story?

Your Brand Story

At its core, business photography is telling a story without words and when paired with a marketing message it adds depth to your brand. Whether you service people as a specialist in your field or selling a product, there is a way to photographically tell your story to grab the attention of your ideal clients.

Your brand has an origin story, a target market and a goal.

For a service example, you created a consulting firm to provide professional guidance, support and tips for women in leadership positions seeking help to become more efficient and better at their roles. You would have a professional headshot and portraits of you in your working environment and images of you working with your clients. You want to show who you are, what you do, where you do it and how it works.

For a product example, you created the best luxury flashlight for outdoor activities and you want to sell your flashlights to an outdoor company or directly to customers seeking a high quality product. You would have professional photographs of your flashlight for your shop as well as in the field. You would show in photographs the solution you are solving for the outdoor industry. 

What Images Do I Need?

The images captured for most business branding photography needs are product presentation, client interaction, interiors and exteriors, object details, working process, creative spaces, and lifestyle photography along with environmental portraits of the business owners or employees.

Who are you? 
Business Portrait

What do you offer? 
Service or Product Feature

What does it look like?
Finished Product

How do you do it? 
Development and Production

Why is it important? 
Lifestyle, Community and Culture

Where are you?
Storefront, On-location, Online

What happened? 
Event Coverage

Women with Moxie Networking in Portland Oregon

What’s Next?

Time to share your brand story images!

You’ll receive web and print file formats for quick and easy use to get your brand seen. Update your profile photo, your website and start posting your new images on your social media platforms to generate higher visibility of your business in the marketplace.

Being Published?
Use Your Photography in Printed or Online Articles

Need Photography for Your Website?
Be Visual and Professional Online

Elevate your Digital or Print Presentations, Business Cards and Brochures

Use Your Photography in Social Media Platforms to Market to your Fans

Have Personalized Photography when you are Networking In Person

Photography images in this post by Erica J Mitchell Photographer for a Women with Moxie video event campaign.

Want to see more Brand Photography?

Interested in Working Together?

Let’s answer these photographically and then share your story with your audience on your website and social media platforms to generate higher connectivity of your business.

Our goals are to create custom photography of your brand to show your customers and clients who you are and what you are doing. They will resonate and become familiar with the work you do. Ultimately, we want our images to sell your work when you aren’t showcasing it in person.

We photograph on location using natural light or in studio to create the desired look.

Let your posting, advertisement or marketing message stand out with well balanced, high quality, artistic photographs that will attract your ideal clients and customers.

What Are On Location Photography Sessions?

“Over the last several years, we have developed a reputation for helping our clients fall in love with their homes through an intimate and intuitive design process. Put simply, our clients are our muses. We skirt traditional style distinctions to create spaces that are genre-bending, sophisticated, and tailored.” – Charla Ray

You’ll find us talking about outdoor, on location and studio as the three types of locations we book headshot sessions in.

We’ve covered outdoor photography in our Top 3 Challenges and Benefits for Photographing Outdoors our page Outdoor and On Location sessions, and you can find more information and photos about the studio by visiting The Natural Light Studio.

Ok. So what are on location photography sessions?

ANSWER

Sessions labeled “On Location” are chosen space that are usually a client’s office space, work space, creative space or another type of indoor space that utilities window light as the main light source.

In some cases due to low light conditions, strobe lights with modifiers are brought in to mimic natural light.

Headshots for Interior Designers

On Location photography Session for Charla Ray.

About Charla Ray’s Home Office Shoot

For Charla’s session we photographed her home office in SW Portland. Charla is an interior designer and BFA graduate from the Art Institute of Portland.

Charla was looking for a new headshot for her website and social media (Instagram) as well as an image she could sent to a magazine editor.

We used two B1 strobes with a medium box modifier in her office and kitchen spaces to provide the same type of light we use in our studio headshots.

Headshots for Interior Designers
Headshots for Interior Designers

To learn about locations for headshot sessions view our two types of sessions spaces Outdoor and On Location Sessions or The Natural Light Studio for more.

Natural Light Photography
Session Environments

Interior On Location Indoor

On Location

Outdoor Headshot

Outdoor

Natural Light Indoor for Headshot

Studio

Branding and Website Photography for The Road Home

THE ROAD HOME: ACUPUNCTURE & CHINESE HERBAL MEDICINE WITH ANGIE JACKSON, LAC

THE ROAD HOME:
ACUPUNCTURE & CHINESE HERBAL MEDICINE
WITH ANGIE JACKSON, LAC

“In my acupuncture practice, and through the support of Chinese herbal medicine, we will collaborate to remind your body of its ability to adapt to stressors and restore balance.” —The Road Home

THE ROAD HOME: ACUPUNCTURE & CHINESE HERBAL MEDICINE WITH ANGIE JACKSON, LAC
THE ROAD HOME: ACUPUNCTURE & CHINESE HERBAL MEDICINE WITH ANGIE JACKSON, LAC
“Though my path to Chinese medicine was a rather circuitous one, it was my relationship with the natural world that initially drew me to the medicine.” –Angie Jackson LAC The Road Home
THE ROAD HOME: ACUPUNCTURE & CHINESE HERBAL MEDICINE WITH ANGIE JACKSON, LAC
THE ROAD HOME: ACUPUNCTURE & CHINESE HERBAL MEDICINE WITH ANGIE JACKSON, LAC

“Renew your confidence in your ability to heal.” —The Road Home

THE ROAD HOME: ACUPUNCTURE & CHINESE HERBAL MEDICINE WITH ANGIE JACKSON, LAC
THE ROAD HOME: ACUPUNCTURE & CHINESE HERBAL MEDICINE WITH ANGIE JACKSON, LAC

The early Chinese believed the human body had been formed from vital breaths that resembled the wind or external breaths of the universe. They also believed that the skin of the body served as an interface between the breaths of the internal world and the external breaths of the universe. It functioned as a mobile, permeable boundary allowing the movement of substances, energies, and signs outward from the body, or inward from the larger world.” –Angie Jackson LAC The Road Home

David Brands of Coast Products
THE ROAD HOME: ACUPUNCTURE & CHINESE HERBAL MEDICINE WITH ANGIE JACKSON, LAC

Health was not the absence of disease, but the presence of balance: in the internal world, the external world, and the relationship between the two.

In the internal world, the vital breaths flow along twelve main pathways, or meridians, which run throughout the body. The meridians are connected to and influenced by the musculoskeletal system, the organ systems, the emotions, and the mind. The flow of vital breaths in the meridians is also influenced by: the climate, the seasons, and the physical environment of the external world.

My work as a Chinese medicine practitioner involves assessing the movement of these vital breaths, understanding internal and external stressors that influence their movement, and inserting needles in points along the meridians and prescribing herbs to remind the body of its ability to both adapt to these stressors and restore balance.” –Angie Jackson LAC The Road Home

THE ROAD HOME: ACUPUNCTURE & CHINESE HERBAL MEDICINE WITH ANGIE JACKSON, LAC

Angie Jackson, MSOM, Dipl OM, LAc

“I earned my Master of Science in Oriental Medicine degree from the National College of Natural Medicine (NCNM). I am an Oregon State Licensed Acupuncturist as overseen by the Oregon State Medical Board and nationally certified as a Diplomate in Oriental Medicine, which includes credentials for acupuncture and herbal medicine, through the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM).” https://www.angiejacksonlac.com/
Angie Jackson, MSOM, Dipl OM, LAc

Interested in Working Together?

Wolves and People Farmhouse Brewery

HANDCRAFTED ON SPRINGBROOK FARM

Newberg, Oregon USA – Willamette Valley – Oregon Wine Country – 21 miles SW of Portland

From the website
“Growing up the farm, founder Christian and his brothers, cousins, and neighbors loved to play a nighttime tag game they called Wolves & People. Then there’s the fact that ancient Romans called hops humulus lupulus, or the “wolf among weeds,” and that Oregon’s first non-native settlers gathered very nearby in 1843 for a series of “wolf meetings” and soon formed the provisional state of Oregon. Most important, Wolves & People is a brewery celebrating the pursuit of wildness itself, in ingredients, flavors, and creativity.”

Editorial content for Portland Monthly Magazine
https://www.pdxmonthly.com/eat-and-drink/2016/07/in-the-heart-of-wine-country-this-newberg-brewery-crafts-hyperlocal-wild-ales

Photo by Erica J Mitchell

Photo by Erica J Mitchell

Photo by Erica J Mitchell

Photo by Erica J Mitchell

Photo by Erica J Mitchell