Portraits of Practioner Liisa photographed on location at the Lan Su Chinese Garden and Tanner Springs Park in downtown Portland Oregon. View Portraits
How Does It Work?
Photography is a tool to tell a story without words that adds depth to your marketing message. Businesses use photography specifically to build a brand and to use as a way to reach their customers.
My goal is to create photography to show the viewer your product or service. Your images show them where you are and what you are doing, they then resonate and become familiar with the work. Ultimately, we want our images to sell our work when we aren’t showcasing it in person.
There is a way to photographically tell your story to grab the attention of your ideal clients. Let us look at how.
Published editorial images of Rhythm on the Rails writing retreat with Johnnie Mazzacco. A Rhythm on the Rails participant enjoying the expansive river views via Business Class. View full post
First, what images do I need for my business?
Photography can be a creative new way to grow your business, attract and stay competitive in the marketplace. Let’s take a look at your story and answer these photographically to be able to share your business with your target audience.
Who are you?
What do you do?
What do you offer?
How do you do it?
Why is it important?
What does it look like?
Marketing photography for the networking business Women with Moxie during their 2018 promo video. View Women with Moxie’s promo images
What’s Your Story?
Business Portrait – Who are you?
You’re a consultant and expert in your field, find a location you love, and outfit your feel amazing in and show off that smile. This image is the most important because it tells your viewers who you are. If there is only one image you need, it’s this one. The traditional headshot can be a portrait that you use in all your advertising and social media needs.
Service or Product Feature – What do you offer?
What you sell needs to be seen. If you sell the most amazing chocolates or the best website customer service, your product and your service can be photographed. For example, if you create websites, details of your brand or working style can be a source of understanding for your clients. We want to know how you work. If you sell chocolates, of course we want to see what we are getting, yum!
Development and Production – How do you do it?
Sometimes how we do our work is the highlight. If we are creating one of a kind hard wood pieces by hand, the tools we use can bring in interested buyers.
Lifestyle and Culture – Why is it important?
Perhaps your mission is the driving force behind your images. You take a stand for women’s health and wellness. Focusing on images that empower women can inspire a connection and bring you opportunities to make a difference.
Storefront, On-location – What does it look like?
The classic brick and mortar. If you have a fantastic spot nestled in the neighborhood or on the corner in the city, we want to know where you are. Your place in the community can be a source of connection and can make it easier to reach you.
Event Coverage – What happened?
One of my favorite types of images for a business are the events the business hosts or participates in. Events are a place for connection to community members, a space for bringing like minded people together or a place to celebrate. Event photography is a way to spread your brand and reach your community.
Artist and education Kathy Stanely walks in Laurelhurst Park, a favorite spot of hers, for her portrait and branding session to add to her collection of images to promote her upcoming art projects and classes. View her session images
Time To Share Your Story
Use Your Photography in Printed or Online Articles
Need Photography for Your Website?
Be Visual and Professional Online
Want to hand out that amazing card?
Elevate your Digital or Print Presentations, Business Cards and Brochures
Need to make a post to your channels?
Use Your Photography in Social Media Platforms to Market to your Fans
Meeting new clients or have business networking opportunities?
Have Personalized Photography when you are Networking In person
Inspiring Woman Leaders was an annual conference held in Portland, Oregon whose goals were to promote women in leadership positions, as well as those who lead women. View their event